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I know a few guys like the QuestHelper guy were making extremely good money off of addons - enough to be a full-time job - but it's very hard to build a career on that Blizzard can kill that income stream even more easily than Apple can with an app store app, because they continually fold the popular stuff into the base UI. I've never sat down and written an addon with financial incentives in mind, but the resultant income is a very nice bonus.
I write addons because I enjoy writing them, and because they scratch itches I want scratched. I use the platform because they provide git repos, automatic release management, and issue tracking, but I'm certainly not going to complain about the revenue share.
Donations don't cover much, generally, but Curse's payouts cover about half of my rent. Like the app store or Facebook games or whatnot, the best benefits are realized if you're a top-tier developer, but Curse ( ) runs a revenue-share program with addon authors.
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